Zar A Marketing Strategy - 1313 Words

Introduction Zara was founded in 1975 in Spain. Inditex which is the parent of Zara Company was founded ten years later by Co finder of this company, Amancio Ortega . Inditex has 7 other brands like Pull Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqà ¼e. These companies have the same sales management approach with a focus on customers. In 1975, Zara opened its first store in A Coruà ±a in northwest of Spain. Today, Zara operates over 2000 stores in more than 88 countries around the world (Lu, 2014). The scale of production for Zara is close to 450 million items in a single year. According to Vincen, Kantor, and Geller (2013) Zara has enough knowledge in producing and offering fashion design products with reasonable prices. In addition, Zara is famous in quick delivery of new collection merchandise to their stores. According to Forbes, other retailers take six months to deliver new items to stores; however, Zara has ability to produce and deliver new products within two weeks. In fact, Zara had more advantage than any other brands in this fields. This competitive advantage for Zara is based on controlling business procedures in supply chain. This company is very different from most retailers who outsource their manufacturing to third party firms in other countries. Zara owns and closely controls their supply chain process which helps them to have more market demand (Lu, 2014). Zara Value Chain A value chain can be described by all activities that help aShow MoreRelatedGlobalization of South Africa8279 Words   |  34 Pagesemployment equity, skills development, ownership, management, socio-economic development and preferential procurement. Successful implementers of BEE also see it as a means to create economic growth in SA, and a vital element of their enterprises strategy. 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