How does sports media affect society Essay Example | Topics and Well Written Essays - 500 words

How does sports media affect society - Essay ExampleFor represent woodland (2007) maintains that sports is main source of gross for the media and as much(prenominal) they use techniques to generate public interests and this often translated into un heavy emotional attachment to item sports and athletes (p. 72).B. Codes of Conduct This section focuses on the irresponsible way that the sports press prioritizes and changes the entertainment value of sports. For example Shhultz (2005) reports that the sports media focuses furthest too much attention on controversy because it generates public interest (p. 27). Rather than focusing on the competitive nature of sports in a healthy way the sports media is becoming increasingly fixated on issues such as athletes who have ongoing morality issues such as the Tiger Woods sex scandal.C. Perceptions and Stereotyping in the Sports Media This part of the paper looks at issues of standards and analyses how the media contributes to societys pencha nt for cultural stereotyping. For instance the portray of female cheerleaders as sex symbols, or Latin athletes as entirely hot-tempered. (Pedersen, Miloch and Laucella 2007, p. 322).D. How Sports should be handle by the Media This section looks at the negative effects that sports media has on society by reference to the earlier sections. This section will then go into analyzing how sports media can portray sports so as to have a more positive impact on society. For instance sports is a manifestation of a rules-based culture. It also promotes healthy eating and healthy lifestyles (Leclerc 2010, p.